Why didn’t more PR firms win at Cannes? (poll 10037817)

Why didn’t more PR firms win at Cannes?

Only 10% of the 2,100 PR Lions entries came from PR firms.

Ad agencies have in-built advantage of more global coverage.

With blurring of lines across disciplines, PR industry has more competition.

No more excuses, the PR industry needs to be braver about producing ideas.

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See this poll on: https://poll.fm/10037817/embed