What is the best PR campaign of the past 20 years?
Feeding Children Better by ConAgra Foods and Cone
The Heart Truth by National Heart, Lung, and Blood Institute and Ogilvy
America’s Youth Declare Themselves by Declare Yourself and Bragman Nyman Cafarelli
Increasing Access to Life-Saving Therapy: ICDs and Sudden Cardiac Arrest by Medtronic and GCI Health
Go Red for Women by American Heart Association and Edelman
Dove Campaign for Real Beauty by Unilever/Dove and Edelman
Doritos’ Crash the Super Bowl by Doritos
Man Lives In IKEA: Citizen Marketer Becomes Brand Evangelist by IKEA and Ketchum
After 125 Careers, Barbie Gets Her Geek On by Mattel and Ketchum West
American Express: Small Business Saturday by American Express, Digitas, and Crispin Porter + Bogusky
Back to the Start by Chipotle Mexican Grill and Edelman
Red Bull Stratos: Mission to the Edge of Space by Red Bull and TVC
Always #LikeAGirl by Procter & Gamble/Always and MSLGroup
Milk Life by MilkPEP and Weber Shandwick
World’s Toughest Job by American Greetings and MullenLowe
All Day Breakfast Press Announcement: The People’s Launch by McDonald's and Golin
Breathless Choir by Philips, Ogilvy & Mather London, Carat London, Tool of North America, and One Voice
Tostitos Party Safe Bag by Frito-Lay North America and Ketchum
Fearless Girl by State Street Global Advisors and McCann New York
#NeverAgain by Marjory Stoneman Douglas High School
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