5blogsbeforelunch
5blogsbeforelunch.com

Awarded the Webby Award for Best Business Blog in 2006, David Allen Ibsen's “5 Blogs Before Lunch” comments on the world of modern marketing and business with wit and wisdom. David knows of what he speaks. His marketing career has spanned over 20 years, working with such iconic brands as Lexus, Microsoft, Hyundai, Xerox and Cristal Champagne. His San Francisco-based marketing consultancy, 5 Meetings Before Lunch, has been a trusted advisor to over 30 companies, solving strategic problems and

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What message should financial services companies be delivering to consumers during these turbulent times?

Bullish pitch: "There's no better time to invest!"
Safety pitch: "Be prudent, save, save save...with us"
Competitive Differentiation: "While others are failing, we are thriving"
Anti-sales pitch (brand builder) "We'll be here when you need us"
No message. They should take a hiatus from advertising

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Posted 3 years ago.

See this poll on: http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/5-p…

What message should financial services companies be delivering to consumers during these turbulent times?

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