Brand campaign of the decade (poll 11180716)

Brand campaign of the decade

Ice Bucket Challenge – ALS Association / Motor Neurone Disease Association (Pat Quinn and Pete Frates)

The Unicorn – Starbucks (Starbucks)

4ThePlayers Since 1995 – PlayStation (DRUM)

Thanks 2016, it's been weird – Spotify (Spotify)

My Beauty My Say – Dove (Forsman & Bodenfors Shanghai)