Which best describes how your business or nonprofit organization is using outside marketing research agencies during these uncertain economic times?

• Spending more because in uncertain times we can't afford to make mistakes. Only by conducting research can we reduce uncertainty and know what to do to increase revenue.

• Spending about the same as we were before the economic problems, to make sure we're staying ahead of competition

• Spending less than before but still doing research to help us maintain our position in the marketplace

• We've cut out our marketing research completely

• We've not done marketing reserach in the last two years