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Which of following, in your opinion, is the most important measure of success for our new packaging:
More efficient use of shelf space – In most cases, you’ll be able to face shelves in their existing settings with two boxes of cereal instead of one.
Easier stacking/more merchandising options – A more stable “footprint” means easier handling and greater flexibility for displays.
Supply chain savings and efficiencies – The ability to pack more units on the same size pallet means lower shipping and storage costs.
Consumer-friendly pantry storage – Your customers will appreciate the fact that new packaging will fit easier in their pantry and be easier to handle.
Reduced packaging material – Each box of the new package design uses less packaging material. That means savings in natural resources needed to manufacture and ship the product.
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Posted 3 years ago.
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http://www.centerstoregrowth.com/vote/
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