Which of following, in your opinion, is the most important measure of success for our new packaging:

• More efficient use of shelf space – In most cases, you’ll be able to face shelves in their existing settings with two boxes of cereal instead of one.

• Easier stacking/more merchandising options – A more stable “footprint” means easier handling and greater flexibility for displays.

• Supply chain savings and efficiencies – The ability to pack more units on the same size pallet means lower shipping and storage costs.

• Consumer-friendly pantry storage – Your customers will appreciate the fact that new packaging will fit easier in their pantry and be easier to handle.

• Reduced packaging material – Each box of the new package design uses less packaging material. That means savings in natural resources needed to manufacture and ship the product.