We have not invested in a DAM yet because:
...Hold on, I am still thinking of some more excuses
It involves workflow and we don't have those
We are not organized enough to start a project like that because we are beyond help
We find metadata scary so we'll just stick to folder structures to help us lose our assets
We have too many people asking for this thing, so we'll do nothing about it
We prefer sending hard copies of all assets and paying for postage to mail all of it slowly around the globe
We are organized enough and we have no room for improvement nor streamlining
We are still thinking about it and will continue to think about it for years as we accumulate more assets
What is Digital Asset Management again?
We don't need to manage digital assets...yet
That involves work, so we'll continue doing things the same way we've been doing it since 1989
We can't convince the stakeholders in my organization because it involves technology they don't understand
It is too expensive and we prefer burning money on duplicate production time
We don't reuse anything...ever
Our IT department does not want to support yet another application
We don't have the staffing because we are too busy looking for things we can't find
We don't believe it can help us because we don't have any digital assets
We can't spend on anything, including tools that will save time and money
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