What do you think social press releases will do for media relations?
Media relations will disintegrate because clients and journalists will be too stuck in their ways, souring the relationship between the media and PR practitioners.
Media relations will be enriched by the added content, and social press releases will become the only way to go.
It will open up the table between PR practitioners and journalists so that a compromise is reached on how media outreach can be most beneficial to both parties... This may take some time.
Other:
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