Why do you trust certain brands more than others? Because… (select up to 3 reasons)

• Someone I trust recommended it

• I like what the advertising says about the brand

• The brand respects my privacy

• The product always meets my expectations

• The brand offers a good return policy

• I actually don’t trust any brands

• The brand cares to hear from me

• I read good reviews about it

• I feel like the brand is my friend

• The brand provided a good shopping experience