Professional Merchandising and Marketing (PMM) Ireland’s Premier Field Marketing Agency.
PMM is a wholly Irish owned company which employs over 200 full and part-time merchandisers, demonstrators and sales representatives nationwide.
PMM draws from over 20 years experience in the field marketing business; we have managed numerous sales, marketing and merchandising projects for many of Ireland’s leading brand name companies.
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Posted 2 years ago.
I have to agree with Padraig Harte, it depends if the music is coherent with the shop concept, it doesn't happen a lot of times, and makes people get out as soon as they can, or make people feel dizzy and don't know why.
For the opposite way, when it's well selected and not very loud, it helps to create a more complete ambience.
All depends on the music, and also depends on the shop
eg
Leisure shopping - Music that I like will attract
Commercial Shopping - a hardware shop no music
Concur with most other comments. Neither unless it's very loud and then it would keep me firmly out
Different music "works " in different stores..perfect example is Abercrombie & Fitch" in New York, where low lights and high volume music are combined to create a very popular vibe for young shoppers...
I think this poll needs another choice, neither would be my vote also.
Christmas music in November is a definite turn off.
Keep it appropriate and at reasonable level which will vary depending on your target clients.
Neither, unless it is unbearably loud
I agree with the other comments. It depends! Certainly if its loud music then it would put me off! But from an academic point of view it has been proven that music creates a positive ambience and encourages spending! I have one retail client that sells fashion to women. She always has lyric fm on so that women can destress when in her shop and feel relaxed enough to browse, chat, try on clothes and ultimately spend!!!!
We all like to feel comfortable and music can help this. I guess for certain types of shops then different types of music will create a draw for different age groups and interest groups
Depends really on volume, if too loud, or Christmas music too early (i.e., in November!), then I stay out. If pleasant, in background, then am ambivalent. Does not draw in in any case.
I think it depends on the music. Some music would put me off but on other occasions if it is something I like it would entice me in. Many years ago I was in a shop in South Carolina in US and the shop sold, not just music but Indian art, artifacts, scientific products etc. They began to play a track in the shop and after about 5 minutes I fell in love with the song and ended up buying the tape. The tape was by Scott Fitzgerald and was called "All One Tribe" and it is a drumming, percussion tape. I still play it today and now have the CD version. So playing music can actually sell music.
The only instance I wouldn't go into a shop is if the music is playing really loud and you can hear it before you step in the front door. It goes without saying that the genre should match the product/service on sale, but it's just a complete turn off (literally) if blaring music turns people away before they even see what's on sale.
Only sing a long Sinatra and Carpenters for shopping - great for 10 mins but then you need a break. Interestingly, no web shops pipe music so its not a driver for purchasing. Volume critical and selection to match product/consumer profile.
Very much depends. If the music playing is within my preferred music selection, then might draw me in. But if it's music I can't relate to, then very definitely keep me out! However, for me it is the volume which is crucial - if it's too loud, then it doesn't matter whether I like the music or not - I would not go in....
if anyone is thinking of opening a fiat garage,trust me
you would need rod stewart,elton john and westlife playing around the clock
even then you could still take an hour for your lunch
The most accurate answer is it depends. Most music I hear is rock of the Thump - Thump - Thump variety and is played at too high a volume. A minority of shop music can be very pleasant and convey an appropriate mood.