When you're buying Ethical Bean Coffee what do you find most recognizable on the package?

• The colour of the top strip (example: pink, orange, blue, red)

• The icon on the strip (example: bomb, deck chair, steam roller)

• The one word descriptor (example: Bold, Smooth, Robust)

• Country of Origin (example: Ethiopian, Mexican, Guatemalan)

• I just look for the big "e"