for more than 70 years, the rubbermaid® brand represents innovative, high-quality products that help simplify life. from its original line of simple, durable housewares, rubbermaid has developed a major presence in a wide array of categories ranging from home and garden to seasonal and commercial products. recognized as a “brand of the century,” rubbermaid is one of only 100 companies named as having an impact on the american way of life.