How big of a market will co-creation be?

• Co-creation will remain a small subset of the e-commerce market.

• This trend will catch on gradually. Within 10 years, a majority of online vendors will offer co-creation options.

• This trend is moving fast. Within 5 years, a majority of online vendors will offer co-creation options.

• It's a passing fad. Once the novelty wears off, we'll see these offerings fade away.