What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice's popular Twitter/YouTube campaign? (poll 3574218)

What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice's popular Twitter/YouTube campaign?

They're genius -- anything that grabs the attention of so many consumers and generates a lot of buzz is worth it

I haven't heard about either of these campaigns

They're too risky -- without time to edit communication with fans, everything could go wrong in an instant

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See this poll on: https://poll.fm/3574218/embed