News organisations should engage readers - but not via third party controlled digital "social" networks.
News organisations must learn again to earn money with independent journalistic content.
step one:
Do not give away for free self made journalistic content.
step two:
Gain back control over high valuable digital data from readers, critics, supporters etc. Set up digital networks on own servers, with self owned software. Why give commercial third parties control over the data your company generates - for free ?
10com is a new European initiative to raise awareness on digital data trafficking and advise companies and organisations.
News organisations should engage readers - but not via third party controlled digital "social" networks.
News organisations must learn again to earn money with independent journalistic content.
step one:
Do not give away for free self made journalistic content.
step two:
Gain back control over high valuable digital data from readers, critics, supporters etc. Set up digital networks on own servers, with self owned software. Why give commercial third parties control over the data your company generates - for free ?
10com is a new European initiative to raise awareness on digital data trafficking and advise companies and organisations.