To pay off existing debts

To avoid getting into more debt

To live within my means

To save for something in particular

To save for a rainy day

To free up money to give to others

So I don't need to earn/work as much

As a side effect of a green/simple lifestyle

As a political statement (eg anti-consumerism)

Because it's fun - I have to be creative & learn new skills

For the thrill of getting a good deal!

I've always lived like this, I can't imagine not being frugal!

Other: