I think it will go the HTML route because it is the only route that is not some form of walled garden controlled by a gatekeeper. Who wants to blow thousands on development on an application to have some other company tell you you don't meet their standards or interfere with their plans or marketing.
I think it will go the HTML route because it is the only route that is not some form of walled garden controlled by a gatekeeper. Who wants to blow thousands on development on an application to have some other company tell you you don't meet their standards or interfere with their plans or marketing.