Totally agree with Adam, anyone foolish enough to want to purchase this brand from these guys will need to know little or nothing about luxury or skincare! Their strategy completely undermines the product, relying on hype and aggressive marketing, which suggests to me that their product proposition is way off the mark and they are relying of cheap short term tricks that are quickly diminishing any brand equity they have left!
Adam Adjaka - 13 years ago
This is deliberate attempt at free advertising, the directors were doing the same thing while running 42 Below Vodka. All they care about is Building a brand and selling it!!
Don't be lead to believe there storytelling business models such as this "Natural" quality body care products.
Its all Marketing Hype, with no technical knowledge for skin/body health and well being
Totally agree with Adam, anyone foolish enough to want to purchase this brand from these guys will need to know little or nothing about luxury or skincare! Their strategy completely undermines the product, relying on hype and aggressive marketing, which suggests to me that their product proposition is way off the mark and they are relying of cheap short term tricks that are quickly diminishing any brand equity they have left!
This is deliberate attempt at free advertising, the directors were doing the same thing while running 42 Below Vodka. All they care about is Building a brand and selling it!!
Don't be lead to believe there storytelling business models such as this "Natural" quality body care products.
Its all Marketing Hype, with no technical knowledge for skin/body health and well being