What Dissertation Thing Do You Want to Talk about Next?
How the major publishing houses compare when it comes to marketing and sales
Principles of "Resonance"--i.e. what audiences *actually* care about, once you factor out the effect of marketing on sales
The list of things you MUST have happen if you want a chance to "breakout"
How our prejudices and cultural "blind spots" work against even our business sense: part one, RACE
How our prejudices and cultural "blind spots" work against our business sense: part two, GENDER
Teenagers are not the horrible, selfish, materialistic kids you thought they were! Who knew?!
How book covers affect book sales. (Hint: they DO)
On PLOT. i.e., was Joseph Campbell on crack?
Books I loved, Books I hated. Oh, the drama of the random sample!
How "Getting Boys to Read" ends up hurting girls.
What publishers value (i.e. market) versus what audiences value (i.e. buy).
Other:
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1 Comment
Steve
- 13 years ago
First vote!
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First vote!