Do you agree with this pricing concept?

2 Comments

  • Harry - 12 years ago

    I absolutely agree with this concept. s/c are a tool. they require much more thought than your repair rate, which is easily calculated knowing your codb. Personally, i believe in a higher s/c. While having a lower one may garner more door knocks, my tolerence for the pain of dealing with unsophisticated consumers is low, plus a lesser s/c acts as an dis-incentive when the est approachs what our customer feels is the repair/replace conundrum.

  • Patty - 12 years ago

    I understand the concept of what you are saying. Offer a cheap incentive to get your foot in the door. However, with this ultra-low service call charge, that puts us in league with the yahoos in our area that are basically a guy running around in an old Chevy, and his toolbox consists of two screwdrivers and a wrench. They have little or no training, possibly no insurance, no background or drug test, as you would with our company. You are attracting the price shopper, the customer who is going to pick over your estimate and complain about every dollar they spend on the repair. OR, they say, "Thanks. I'll do it myself." Remember, he DID only spend $29, $39, $49 for that diagnosis. There is no perceived value in a $29 house call and diagnosis! We, in the trade, need to be respected for the service professionals that we are! Does our doctor charge us $29 for our visit to HIS office? No, because we are paying for his training and professionalism. We understand that there is a cost to see this person. It is accepted and understood. We need to get away from this thinking of getting our foot in the door, then sock it to them on the repair cost. I believe that we need to educate the customer at the time the call is booked about what value they will receive when they choose our company over that cheap guy.

Leave a Comment

0/4000 chars


Submit Comment