In the 'Marketing from the Inside-Out' article, John explores Invisible Children's Kony 2012 campaign. What's your opinion of the campaign?
Very effective, brilliant communication execution and I'm a fan of the Invisible Children organisation despite what the media has reported
Great message, but for me the criticisms and shortcomings of Invisible Children undermined the credibility of the campaign
I side with the critics who felt that Kony 2012 was nothing more than self-indulgence on the part of Jason Russell, and I cannot support an organisation with so many question marks over its integrity
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