How do you start apps?
A menu, e.g. the Start Menu
A dock, e.g. the OS X Dock, Docky
Desktop icons
An icon bar, e.g. the Windows Quick Launch bar
Standard search, e.g. Spotlight, searching the Start Menu
A special launcher, e.g. Alfred, Gnome-Do
Keyboard shortcuts, e.g. ctrl-alt-E
The command line
Other - let us know in the comments
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