Do consumers want to be treated as individuals?
Yes. They are humans who want to be treated as such by building relationships, getting involved and interacting with brands 61.59%
•Neutral. Consumers don’t care as long as brands continue to offer products and services they need and want 35.76%
•No. Consumers know they will always be nameless numbers, and they are used to being spoken at through advertising 2.65%
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