What do you think are necessary measures in a retailer's hiring process?
They should not consider an applicant's looks. As long as they are clean and presentable, they should be considered for the position.
They should look the part. At the interview, they should dress in a way that the retailer sees fit to represent their brand.
They should not only consider appearance at the interview, but should also have the candidate choose outfits for a few mock scenarios during the interview in order to "test" their compatability with the brand.
Photographs are necessary for (some) retailers. In order to get and maintain a storefront position, everyone in charge must agree that they look and dress the part.
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