What's the greatest challenge you face when dealing with crises? Have more than one? Select 'em all.
Expect the worst -- and plan for it.
When must you respond to a crisis? When not? How?
How can you keep a situation from spiraling out of control?
Which is best: Prevention? Pre-emption? Reaction?
What can you do if a negative story's not public, but will be soon?
Different strategies when client is guilty versus innocent.
Other:
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