Would you classify the IZOD Title Sponsorship as a success or failure.
It was definitely a success. IndyCar got corporate and public exposure they never dreamed of
It was somewhat of a success. IndyCar benefitted more than IZOD did, but it never reached what we were told it would.
It was something of a failure. Neither side got what they wanted out of it, but both sides got some exposure for their brand.
It was a dismal failure. Neither side came close to getting what they wanted.
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