What's the best way for traditional media companies to innovate? (poll 7583940)

What's the best way for traditional media companies to innovate?

They shouldn't bother

Create a startup culture within the company

Invest in related startups

Put money into R&D labs

Create incubators for startups

Bring in innovative new hires

Other:

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See this poll on: https://poll.fm/7583940/embed