Hans De Keulenaer is programme manager ‘Electricity & Energy’ at the European Copper Institute (ECI). His responsibilities at the ECI comprise strategic planning, market research, campaign development and programme management. Hans De Keulenaer obtained his Master degree in electrical engineering and MBA from the University of Louvain (Belgium). He has over 20 years of experience in running pan-European and global marketing campaigns for companies and international organisations in industry.