Should Edelman have apologized for its blog post about promoting mental-health organizations after the death of Robin Williams?
Yes. It came off as self-promotional, disrespectful, and boorish.
The language wasn’t as articulate as it could have been, but the intention to promote mental health is always a good one.
We all know PR firms promote their clients in circumstances everyone wouldn’t approve of, but Edelman should have known better than to blog about it.
No. A PR firm’s job is to promote its clients. Like it or not, that’s what it had to do at that time.
It’s a fake controversy. A number of blogs completely misrepresented the position Edelman took.
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