Should the telecomms CEOs challenged by T-Mobile chief executive John Legere take the Ice Bucket Challenge to benefit ALS research?
There’s no question. They should do it to raise awareness – and show some personality in the process.
Even better: they should take the challenge and donate money to the cause.
They should donate instead of taking a bath of ice water. They’re people who need to be taken seriously.
They should ignore Legere. It’s just another one of his stunts.
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