Should brands participate in organic charitable efforts on social media such as the #IceBucketChallenge? (poll 8272732)

Should brands participate in organic charitable efforts on social media such as the #IceBucketChallenge?

Why not? It all goes to benefit a good cause.

Sure, but they have to keep their contributions all about the charity and not their products.

CEOs and other executives should participate individually, but not in a self-promotional way.

They can, but they risk a customer backlash in the process for poor taste.

No. The only reason initiatives such as the #IceBucketChallenge become so popular is because they are organic and not marketing-driven.

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