Which is the single biggest barrier to you maximising the value of your customer insight?
Little cooperation with Marketing or Operations to act on insights?
New challenges for which team is unprepared?
Lack of skills/knowledge in customer insight leader?
Insufficient data or poor data quality?
Lack of a team culture focussed on outcomes/action?
Lack of skills/knowledge in customer insight team?
Lack of digital skills (specifically) in customer insight team?
Lack of interest/sponsorship from top leadership team?
Insufficient investment in technology/analytical infrastructure?
Lack of clear Customer Strategy?
Lack of confidence in customer insight leader?
Other:
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