Which is your favourite 'top tip'?
Invest in commercial understanding (database marketing team)
Avoid becoming an alternative IT department (data team)
Apply Behavioural Economics (research team)
Train your analysts in story-telling skills (analytics team)
Mentor your analysts in data visualisation skills (analytics team)
Produce desirable insight ‘objects' to fuel demand (research team)
Invest in Scheduling and Automation software (data team)
Overcome the “just buyers” misconception (research team)
Allow time for thorough data exploration (analytics team)
Produce Customer dashboards (data team)
Visit touch-points (database marketing team)
Share commercial targets with sales/retention teams (database marketing team)
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