What Is The Best Ad Campaign on Mad Men?
Kodak Carousel - Episode 13 The Wheel – Don's presentation (which uses his own family slides) leaves Kodak's executives respectfully silent and Harry Crane bawling.
Playtex - Episode 6: Maidenform – Paul comes up with a simple and timely concept: All women want to be like Jackie Kennedy or Marilyn Monroe.
Western Union - Episode 10: Color Blue – Don, Peggy and Paul cobble together a pitch based on a Chinese proverb. The slogan? "You can't frame a phone call."
Playtex - Episode 11: The Beautiful Girls – Although Peggy presents with lipstick smeared on her teeth, the reps seem pleased with her concept, "Playtex protects a woman's touch."
Jaguar - Episode 11: The Other Woman – Joan's unorthodox business move keeps SCDP in the running. Don pitches Ginsberg’s Jaguar tagline; Jaguar: At last; something beautiful you can truly own.
Hershey’s - Episode 13: In Care Of – Don pitches Hershey’s as "the childhood symbol of love," then confesses the candy bar's role in his real childhood.
Burger Chef - Episode 7: Waterloo – Burger Chef offers a place where “we can have the connection we’re hungry for,” Peggy says. “There’s family supper at Burger Chef.”
Lucky Strike - Episode 1 Smoke Gets In Your Eyes – This is a campaign that found Don scribbling on napkins, doing firsthand research in bars, then conjuring up a client-dazzling pitch.
Popsicle - Episode 12: Mountain King – Peggy charms Popsicle with "Take it. Break it. Share it. Love it." As pitches go, this one wraps up fairly easily
Belle Jolie - Episode 6 Babylon – Joan corrals her colleagues in a glass-walled room to test lip colors; Peggy coins the phrase "a basket of kisses."
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