How commercially accountable is your Marketing team? (poll 8664576)

How commercially accountable is your Marketing team?

Very accountable (Finance & all functions understand their commercial metrics & performance)

Somewhat accountable (got robust metrics but still some skepticism)

Neither accountable nor unaccountable (unclear or don't know how to answer)

Somewhat unaccountable (opaque performance measurement, looks like a black art)

Very unaccountable (those fluffy folk just claim the glory when sales go up)

Vote View Results

See this poll on: https://poll.fm/8664576/embed