Which, one thing, would you invest in to improve Marketing Measurement?
Econometric models
Proper experimental design for BTL marketing (process, control groups, feedback loops)
Finance/Commercial training for Marketers
Customer Insight team training - to help marketing achieve improvement in this area
Design of the right marketing metrics for your business (consultancy)
Better marketing reporting
Marketing attribution training (the art & the science) - for marketing/finance/insight teams
Marketing cost data capture / Marketing automation
Culture work (coaching/mentoring for a collaborative, commercially accountable culture)
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