Poll: What went wrong with Starbucks’ Race Together campaign?
It simply bit off more than it could chew. If there were easy solutions to race issues, they would have been solved a long time ago.
The lack of diverse representation in materials for a campaign about diversity.
Starbucks didn’t realize that the lingua franca of the Internet is cynicism.
The chain forgot that its core business is selling coffee, not solving the world’s problems.
What went wrong? The campaign should have never gotten off the ground floor to begin with.
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