Fishing Reels: what's important to you?
Unwavering Brand allegiance - I only use Brand X and will compromise everything else
How the reel feels - it's super smooth
Drag - it has to have X kg of drag
Technology/Innovation - this stuff offers me value for money and makes my reel feel better and last longer
Cosmetics - it "looks" great
My mates use it religiously and recommended it
I just want the "best" that money can buy
Cost - I'm on a budget and just need a reel
Other:
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