Isn't there a problem with advertisers who are counting eyeballs and paying CPM's based on ratings with I assume a large percentage of the DVR and VOD audiences SKIPPING their commercials. Doesn't someone like CBS' David Poltrack have a figure on this? and what's Nielsen's take on this issue?
Isn't there a problem with advertisers who are counting eyeballs and paying CPM's based on ratings with I assume a large percentage of the DVR and VOD audiences SKIPPING their commercials. Doesn't someone like CBS' David Poltrack have a figure on this? and what's Nielsen's take on this issue?