3. Which are the top 5 VoC areas you will be prioritising in 2017? (poll 9599574)

3. Which are the top 5 VoC areas you will be prioritising in 2017?

Rationalising the collection points included in feedback

Broadening the customer types included in feedback

Improving the reporting capability/style/distribution

Correlating current customer performance to profitability

Improving the sentiment analysis/verbatim accuracy

Improving the way in which outputs are translated/applied by the business

Reducing the cost of customer feedback

Focus on improving vendor relationship

Decentralising VoC ownership to various business units

Socialising value of VoC within business

Linking feedback to existing business intelligence

Broadening the collection points included in feedback

Strengthening/training the team

Continuing to establishing/set up the VoC programme

Collating evidence of the impact of VoC insights on business improvements

Other:

Select up to 5 answers.

See this poll on: https://poll.fm/9599574/embed