Q.1
What is the most popular way to drink brewed coffee in Canada?
Black
With cream or milk only
Double double (two cream, two sugar)
Regular (one cream, one sugar)
Q.2
What percentage of out-of-home coffee drinkers order brewed coffee (versus speciality coffees) exclusively?
50%
61%
77%
90%
Q.3
What is the most important driver for drinking coffee, according to market research?
Caffeine addiction
Mood
Time of day
Advertising
Q.4
How many Canadians drink coffee when they need an energy boost?
About one in three
A quarter
Nearly half
About three-quarters
Q.5
Who downs more coffee, males or females?
Consumption is about equal
Females
Males
Let me think about it while I drink this coffee
Q.6
What is the most commonly consumed coffee roast in Canada?
Light/mild
Bold
Extra bold
Medium
Q.7
On average, what proportion of coffee is consumed at home?
About two-thirds
About half
About a quarter
About three-quarters
Q.8
What is the fastest growing demographic in terms of coffee consumption?
Millennials
Gen X'ers
Baby Boomers
Seniors and Super Seniors
Q.9
What percentage of Canadians drinks coffee at least once a day?
51%
66%
75%
81%
Q.10
What is the most commonly ordered coffee size at quickservice restaurants (ie: Tim Hortons, Starbucks)?
Small
Medium
Large
Extra-large