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Q.1
How is your free software trial or freemium software product delivered?
*
SaaS
On Premise
Q.2
Do you do anything during the trial or freemium period to nurture (nudge) the prospects toward a paid conversion?
*
No
Yes - phone call outreach
Yes - email outreach (manual)
Yes - email outreach (automated based on collected metrics)
Other:
Q.3
If you do any nurturing based on collected metrics, which metrics are you collecting?
Frequency of logins
Number of seats created by free trial prospect
User demographic information
Usage - depth (ie - transaction volume, number of widgets loaded, etc)
Usage - breadth (users try lots of different functions)
Usage - compelling functionality (ie - have they specifically tried function A?)
Other:
Q.4
If you do any nurturing based on collected metrics, how do you know which attributes/behaviors lead to higher conversion rates?
We don't - we just reach out to the prospect at some point to try and push them to a paid offering
We make educated guesses
We analyze the metrics collected and compare those that convert to those that don't and look for differences
Other:
Q.5
If you perform AUTOMATED free trial nurturing, what tools do you use to collect the metrics and/or send the automated messages to the user?
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