Q.1
The first banner ad was run by:
Lycos
HotWired
Mindspring
AOL
Q.2
The IAB first standardized five ad formats in what year?
1994
1995
1996
1997
Q.3
The click-rate for banner ads is:
1%
.1%
.01%
.001%
Q.4
Which of these countries has a GDP higher than Google’s ad revenue?
Jamaica
Brunei
Bolivia
Iceland
Q.5
Who coined the term “conversational marketing”?
John Batelle
Mark Zuckerberg
Steve Ruben
Q.6
Real-time bidding and programmatic buying are the same thing.
True
False
Q.7
The inventor of paid search was:
Bill Gross
Sergey Brin
Bill Gates
Q.8
There are a billion tweets sent every:
2.5 hours
2.5 days
2.5 weeks
2.5 months
Q.9
The hashtag was invented by an employee at which company?
Facebook
Twitter
Google
Q.10
Which of these things were not said by Mark Zuckerberg at Facebook’s first advertising announcement?
“Privacy is something we think about, not obsess about.”
“The next hundred years will be different for advertising, and it starts today.”
“We will be able to track how much people are talking about your brand in public forums across Facebook.”