Q.1
Which company describes itself as the leading provider of digital media trading technology and services,” and the inventor of the demand side platform?
*
Turn
MediaMath
Invite Media
X+1
Q.2
How many logos are currently on Terry Kawaja’s ad tech landscape slide?
*
200
250
318
450
Q.3
Between September 2010 and September 2012, the number of logos on the Luma slide has:
*
decreased by 20
stayed the same
increased by 40
increased by 60
Q.4
Which company was originally called Poindexter Systems?
*
X+1
Turn
BlueKai
MediaMath
Q.5
The first ad exchange was:
*
Right Media
DoubleClick
AppNexus
Atlas
Q.6
According to ComScore, how many ad impressions is the U.S. Internet on track to produce this year?
*
250 billion
500 billion
1 trillion
4 trillion
Q.7
Which of these companies does NOT say it’s a DMP?
*
BlueKai
Collective
RocketFuel
All of the above
Q.8
When AOL formed Platform A in 2007, which of the following was not included:
*
Tacoda
Advertising.com
Greystripe
Third Screen Media
Q.9
Which company does not employ rocket scientists?
*
DataXu
RocketFuel
Both do
Q.10
Google bought the underlying technology for AdSense through which acquisition?
*
Applied Semantics
Sprinks
ContextWeb
ContextNet