Header POST   Test about  Advetising2

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Quiz about Advertising (II)

For each sentence, choose the best word or phrase to complete the gap from the choices below.

Q.1
John whispered to Mary: "We're losing the account. Show the [...] the special effects alone will make 'em buy the campaign."

Q.2
We have to [...] the luxury angle. Let's try to associate this car with the jet set.

Q.3
Many companies use sponsorship of sporting events to gain increased [...] of their name or brand

Q.4
When I got back from my holiday, I opened the door and I found a huge pile of [...] mail on the doormat. A lot of it was advertising holidays.

Q.5
The current BMW [...] line is "Freude am Fahren", wich apparantly translates into "The Joy of driving"

Q.6
It usually takes many years of skilful marketing to achieve widespread [...] recognition for a new product

Q.7
If you include the classified section and three two-page [...], more than half of this newspaper is advertising. What a rip-off !

Q.8
Thankfully most companies have finally realised that flashing [...] ads at the top of web pages are just annoying and don't help to sell their products.

Q.9
Our company has spent millions trying to give our brand of toilet cleaners a fashionable image in the hope that younger households will buy [...] that image.

Q.10
Many companies use [...] placement to put items that they sell into famous movies. For example in 'movie land' everybody uses Apple Computers whereas in real life most people use PCs.