Is Reverse Innovation Really Innovation?

1 Comment

  • Dr. Elan - 14 years ago

    The products that are being discussed - have not been innovated newly..they are already there... They have only improvised an existing product.

    So no innovation at all.....

    Should it be called reverse innovation..?? i have a doubt on that too...??

    Innovation is not a property of developed countries only. Innovations do not happen only in developed countries. Innovation can take place in developing countries too...so why do they call it as "reverse innovation?"

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