What is the reason for the different results of the both brands? (poll 7255108)

What is the reason for the different results of the both brands?

One brand focuses on one social media channel (e.g. facebook) more than on the other.

Cultural influence creates a different perception on the two brands

One brand has a more centralized social media appearance than the other

Other:

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See this poll on: https://poll.fm/7255108/embed