Are BP's Newspaper ads a good move to support their brand?

1 Comment

  • Tim Calkins - 11 years ago

    Interesting to see the close vote!

    I think brands have to push back with criticized. To me, BP makes a fairly good case. At the very least, BP creates some doubt about the situation. The company also has little to lose. A bit like the Monty Python skit about the man being stoned: "Worse, how could it be any worse? I'm about to be stoned!"

    I'm not sure who is more to blame on this one: the lawyers or BP. That is a step forward for BP.

    Tim

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