This may be the first step towards the end of Starbucks. Basically it's a move to allow them to charge higher prices, bypassing the competition from McDonalds and Dunkin. But what’s Starbucks’ greatest asset? It’s their brand! If they step away from their brand because it’s associated with cheap coffee, well…this is then the beginning of the end.
This may be the first step towards the end of Starbucks. Basically it's a move to allow them to charge higher prices, bypassing the competition from McDonalds and Dunkin. But what’s Starbucks’ greatest asset? It’s their brand! If they step away from their brand because it’s associated with cheap coffee, well…this is then the beginning of the end.