What Are The Biggest Challenges Facing US Newspapers? (Multiple Answers OK)

1 Comment

  • msbpodcast - 15 years ago

    First thing to figure out is that the newspaper’s customers, the advertisers who have established net presence to do a whole lots more that just yell at the readership, are gone and really don’t need newspapers.

    "For profit" models are gone... Forever... Fuggedaboudit...

    Here's why: All media up to now have been only 1:N. (”Renting megaphones to Global Village Idiots”©™®, :-)

    The internet enables N:M communication to accept input from the audience (like any blog does, or the Amazon.com store does.)

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